Promotion & Price Research Paper Example | Topics and Well Written Essays - 500 words

Promotion & Price - Research Paper Example hannels can also be segmented in order to reach a wide range of people given that the business particularly offers services which can appeal to different people. Price discounts to regular customers will be used in order to create loyalty among them. Price discounts can also be offered during off peak seasons in order to appeal to the interests of the customers. The effectiveness of advertising and promotion will be measured through observing the performance of the organisation. An increase in sales means that the strategy is effective. Feedback from the customers can also be used to measure the effectiveness of the strategy used. The nature of the event will be used to determine the price and aspects such as duration of the event as well as the size of the delegation participating in that particular event will be used to determine the price. For instance, for every delegation, $300 is charged for day services and this will include itinerary such as food as well as other related refreshment. An additional $50 will be charged to cover overnight expenses. A 15 % profit margin will be used to calculate profit from the revenue generated. Our initial start up capital is $40Â  000 and we expect it to double in six months time. Our profit in six months time will be: Solomon M, Cornell LC, Nizan L, (2009). Launch! Advertising and Promotion in Real Time published online by flatworldknowledge.com. Accessed on August 8, 2011 at